Crafting Digital Products

Since 2009

Good design is good business. Here’s what 10+ years building software taught me about design.

Over more than a decade spent on designing products for startups, corporations, software houses and marketing agencies – I’ve learned that successful product design goes way beyond just user interface or even user experience design tools and techniques.

Ideas are fragile. It’s hard to capture and define them, even harder to tell good ones from bad ones, and harder still to push them through company processes, engage teams and individuals into executing them to their fullest potential.

Digital products are such ideas and the role of good Product Designer is to help everyone involved in the process of  defining, delivering and developing these ideas.

I believe that while solid grasp on rules and trends of design (both visual and interaction), aesthetics, usability, UX/UI, information architecture are always important and required – good Product Designers go far beyond these, working closely with teams and individual engaged at every step of the product lifecycle to maximise the potential of the ideas worked on by helping to define, validate and implement them.

Good product design, going beyond the obvious techniques and tools of the trade, is all about communication and collaboration aimed toward achieving common business goal.

2015-2020
UX Design and Product Lead at FltCtrl Ltd / Flock.aero
2014-2017
Founder and Design Lead at Moonshot
2012-2014
User Experience Designer at Sabre Airline Solutions
2011-2012
UX/UI Designer at Digital Mines / CloudVertical
2010-2011
Co-founder and Lead Designer at XAOO Interactive
2009-2010
Project Manager at Future Simple
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